We build quiet software.

Pale Blue is a small product studio shipping apps people keep on their home screen — on iOS, Android and the web.

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Products we're proud of

Tapfare app screenshot

Tapfare

Take card payments with just a phone

Turn any modern phone into a contactless terminal. No dongles, no rentals, no monthly minimum.

App StoreGoogle PlayWebsite
Ledgerly app screenshot

Ledgerly

Invoicing that stays out of your way

Send polished invoices and estimates in a minute, collect payment in the same thread, and see when a client opens it.

App StoreGoogle PlayWebsite
Onyx app screenshot

Onyx

A private AI that never leaves your phone

Open models running fully on-device. No account, no sync, no server — the conversation stays where you typed it.

App StoreWebsite
Scribe app screenshot

Scribe

Scan, sign and send in seconds

A pocket document desk: capture receipts and forms as clean PDFs, sign them, and share them without a laptop.

Google Play

Fresh from the blog

Design

The slow death of the pixel-perfect handoff

Design systems moved the interesting decisions upstream. What is left in a spec, and what should teams stop arguing about?

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Engineering

Shipping on-device models without wrecking battery life

Notes from tuning quantised models on phones: memory budgets, thermal throttling, and what users actually notice.

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Practice

Small teams should write fewer tests, better

Coverage numbers are a poor proxy for confidence. A pragmatic take on where a four-person studio spends its testing budget.

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What we're about

01

Engineering-first

We came up through platform teams at large product companies. Clean, scalable code is the baseline, not the retrospective.

02

Design we can defend

Every screen earns its place. We prototype early, cut hard, and keep polishing until the flow feels obvious.

03

Built around real friction

We only start things that remove a genuine annoyance for someone — ideally an annoyance we have lived with ourselves.

04

In it for the long run

Decades of combined experience across three countries, and products we still maintain years after launch.

Partners we've built with

QbeatAuctriaMeridianWakaTimeParsectixNorthgateCYENSQbeatAuctriaMeridianWakaTimeParsectixNorthgateCYENS

Got an interesting idea?

We take on a couple of client projects a year, when the problem is genuinely interesting. Tell us a little about what you have in mind.